Middle-end Pram and Baby Stroller Market Outlook: Industry Overview and Forecast (2024 to 2031)
Market Overview and Report Coverage
A middle-end pram and baby stroller are products designed for parents to safely transport their infants or toddlers while on the go. These products typically offer a balance between quality, features, and price compared to their high-end counterparts.
The middle-end pram and baby stroller market is expected to grow at a CAGR of % during the forecasted period. The increasing focus on child safety, convenience, and comfort by parents is driving the demand for these products. Manufacturers are constantly innovating and introducing new features such as lightweight materials, adjustable handles, and multi-position reclining seats to cater to the evolving needs of consumers.
Currently, the market is witnessing a trend towards eco-friendly and sustainable materials in the production of prams and strollers. Additionally, the rise in dual-income households and increasing disposable income levels in emerging economies are contributing to the growth of the market. As parents continue to prioritize the safety and well-being of their children, the middle-end pram and baby stroller market is expected to experience steady growth in the coming years.
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Market Segmentation
The Middle-end Pram and Baby Stroller Market Analysis by types is segmented into:
- Single-Child Stroller
- Multi-Child Stroller
- Pram
The middle-end pram and baby stroller market includes single-child strollers, multi-child strollers, and prams. Single-child strollers are designed for one child, offering convenience and ease of use for parents on the go. Multi-child strollers cater to families with more than one child, providing options for multiple seating arrangements. Prams are traditional-style strollers with a bassinet-like design, ideal for newborns. Each type of stroller serves a specific purpose in meeting the varying needs of parents and caregivers.
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The Middle-end Pram and Baby Stroller Market Industry Research by Application is segmented into:
- Under 1 Years Old
- 1 to 2.5 Years Old
- Above 2.5 Years Old
The middle-end pram and baby stroller market offers products designed specifically for three age categories: under 1 year old, 1 to years old, and above 2.5 years old. These strollers cater to the unique needs and requirements of each age group, providing comfort, safety, and convenience for both the child and the parent. With features such as adjustable seating positions, canopy protection, and storage options, these strollers are essential for parents looking for reliable and high-quality solutions for their children's transportation needs.
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In terms of Region, the Middle-end Pram and Baby Stroller Market Players available by Region are:
North America:
- United States
- Canada
Europe:
- Germany
- France
- U.K.
- Italy
- Russia
Asia-Pacific:
- China
- Japan
- South Korea
- India
- Australia
- China Taiwan
- Indonesia
- Thailand
- Malaysia
Latin America:
- Mexico
- Brazil
- Argentina Korea
- Colombia
Middle East & Africa:
- Turkey
- Saudi
- Arabia
- UAE
- Korea
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What are the Emerging Trends in the Global Middle-end Pram and Baby Stroller market?
Emerging trends in the global middle-end pram and baby stroller market include the rising popularity of multifunctional and travel-friendly strollers, increased focus on eco-friendly and sustainable materials, and the incorporation of smart features such as GPS tracking and Bluetooth connectivity. Current trends in the market consist of a growing demand for lightweight and compact strollers for urban living, customization options for consumers to personalize their strollers, and the introduction of all-terrain strollers suitable for various outdoor activities. Overall, the market is witnessing a shift towards more innovative, convenient, and eco-conscious pram and stroller options to meet the evolving needs of modern parents.
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Major Market Players
The Middle-end Pram and Baby Stroller Market is highly competitive, with several key players dominating the industry. Some of the leading companies in this market include CHICCO (Artsana), Bugaboo, Quinny, Good Baby, Stokke, Britax, and Peg Perego. These companies offer a wide range of products catering to different customer needs, from lightweight and compact strollers to more feature-rich prams.
CHICCO (Artsana) is a well-known brand in the baby products industry, offering a variety of strollers and prams. The company has been experiencing steady market growth due to its innovative products and strong brand reputation. Bugaboo is another prominent player in the market, known for its high-quality and stylish strollers that cater to the needs of modern parents.
In terms of market size, the global Middle-end Pram and Baby Stroller Market was valued at USD billion in 2020 and is projected to reach USD 5.95 billion by 2026, growing at a CAGR of 4.7% during the forecast period.
Some of the key trends in the Middle-end Pram and Baby Stroller Market include the growing demand for lightweight and compact strollers, increasing focus on eco-friendly and sustainable products, and the rise of online retail channels for sales.
In 2020, Bugaboo reported sales revenue of approximately USD 500 million, while CHICCO (Artsana) reported sales revenue of around USD 1.1 billion. These figures highlight the significant market presence and financial strength of these companies in the Middle-end Pram and Baby Stroller Market.
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